Common Freight Broker Compensation Models

Beth Carroll

…After going to all this effort to restructure the business it would be a shame to continue paying using the antiquated “5% of margin” approach for everyone.  So let me hypothesize about what some compensation arrangements would be for the different roles Rick describes.

Defining Business Goals - 5 Steps

Beth Carroll

This article will take you through the steps required to define business goals and put the goals into action. In this first part we will look at establishing the baseline, setting the goal, and doing the analysis to figure out how you will get from A to B. In the second part we will break down the goals established in step #3 into accountabilities for the different roles in your organization and then discuss how you might tie these accountabilities to a tightly woven incentive plan framework that aligns each person in each role to the portion of your business plan they can control.

Sales Compensation 101 for Logistics

Beth Carroll

…you need to be very careful how you design your incentive plan or you just might end up dealing with some unexpected consequences, and possibly paying out more than you intended, or worse, getting no measurable return (or negative return!) for dollars you are spending.

Top Compensation Mistakes - Part 3

Beth Carroll

In Part 2, we examined Top Compensation Mistakes #3:  Not considering short-term and long-term unintended consequences, and Top Compensation Mistakes #4:  Not clarifying goals to enable the shift from transactional to growth-focused plans. We will now consider the last two mistakes:  Top Compensation Mistakes #5: Not understanding the legal ramifications of incentive compensation (yes, there are laws about incentive pay!), and Top Compensation Mistakes #6:  Not communicating and supporting the plans, and not following up with solid tracking and feedback.

Top Compensation Mistakes - Part 2

Beth Carroll

In Part 1, originally published in the Logistics Journal, we examined Top Compensation Mistakes #1: Not realizing that compensation is part of a complex and interconnected system, and Top Compensation Mistakes #2: Thinking about compensation as only an economic deal with the employees.  We will now look at the next two top compensation mistakes.

Top Compensation Mistakes - Part 1

Beth Carroll

We are often asked “what is ‘the right way’ to pay?” But there is no easy answer to this question. The “right way” depends on a variety of factors particular to each company. There are some definite wrong ways to pay, and this three-part article will outline the six most common compensation mistakes we have seen in our work with more than 40 transportation and logistics companies and over 14 years as a sales compensation consultants working with private and public companies from a variety of industries, ranging in size from small privately held companies to multi-billion dollar global giants.

Components of Well Written Incentive Plans

Beth Carroll

The risks of having poorly documented incentive compensation plans range from your employees not understanding the plan and therefore not being motivated by it (leaving your sales director scratching his head as to the lack of results, and possibly his lack of job!), to legal battles with former employees who are claiming they are owed back incentive pay due to vague, inaccurate, or misleading wording in the plan document. At a minimum, well-written incentive plans must have the following components

Traditional Broker Compensation

Beth Carroll

What's wrong with the traditional, "highly variable, straight commission on margin" approach for paying your employees?  Nothing...if every employee has the same opportunity, the same skills, the same training, and all your freight is from the spot market where each day is a new day and no one knows for sure what's coming their way.