After Covid, salaries increased quickly in nearly every industry. While 3% merit increase or COLA budgets had been the norm for what seemed like decades, suddenly salary jumps were in double digits. I’m sure you all remember the most common carrier sales rep salary quoted prior to Covid…” $36,000” – easily divisible by 12. We are 25% higher than that now, with some places reporting even higher values. 

Without reliable compensation survey data, companies are left guessing or relying on hearsay from employees who have a vested interest in finding numbers as high as possible. 

Good survey data relies on validated incumbent-level data (not self-reported “averages”) and provides objective insight into: 

• Market salary ranges for comparable roles 

• Typical pay mix between salary and incentives 

• Total target compensation levels across the industry 

• Geographic differences 

• The ability to do custom cuts based on defined peers (usually for an additional fee) 

This information allows leaders to determine whether they are truly below market—or simply experiencing normal competitive pressure.